Beyond the Brief: Engineering Solutions That Drive Real Business Value
A 1-hour online workshop + Q&A on May 15th
How to move past superficial barrier of communicating problems and address the root of why up to 85% of tech projects fail with scalable, sustainable solutions? Don’t just solve what users ask for—solve what they need. Engineer lean systems that turn those needs into quantifiable business gains.
Workshop Structure
The Dialectic of Failure

Thesis (user requests) vs. Antithesis (business reality): Why 25-85% of tech projects collapse in the gap. Introduce the “synthesis” mindset: engineering solutions that reconcile both.

The Mom Test Meets Nietzsche’s Hammer

Customers are humans, and we humans are, more often than not, irrational. To overcome that irrationality, we need to plot users' reality in a rational space (coordinate system), filtering any noise or contaminants.

Building the MVP as a Mirror

Design Minimum Viable Proof loops: not just product features, but experiments that validate quantifiable business outcomes. Case study: How a “toy” MVP exposed a $2M efficiency leak.

Scalable Truths, Not Just Solutions

Turn validated needs into systems that dialectically evolve with the business. Metrics that matter: Customer effort score → revenue per operational hour.

Outcome: Leave with a checklist to turn your next project from a cost center into a profit lever.
About Your Instructor
Workshop Instructor

Dalibor Belić

Dalibor is a problem solver, a priori. He's been building products and scaling startups in Serbia and Scandinavia for the past 7 years. He recently co-founded Tiny Portals, and started writing on Substack.

His approach is lean, pragmatic, and without fluff. Dalibor believes that communication is the key to building a successful startup, and he's passionate about sharing his knowledge with others.

Who Should Attend?
• Software engineers who want to create solutions with measurable business impact rather than just meeting technical specifications
• Product managers looking to better translate user needs into viable technical solutions that drive business value
• Tech leads and engineering managers responsible for guiding teams toward business-aligned outcomes and improving project success rates
• Business stakeholders who need to understand how technology investments directly connect to ROI and business growth
Workshop Details
Date: May 15th, 2024
Format: Online with live interaction
Cost: Free, but registration required
Recording: Available for registered participants
"First principles thinking is the most powerful way to cut through complexity. It's how the greatest entrepreneurs of our time have built world-changing companies."
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Beyond the Brief: Engineering Solutions That Drive Real Business Value
First Principles. Lasting Impact.